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Rural entrepreneurs standing together on Main Street at sunset, symbolizing unity and rural economic resilience.
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Town planners and policymakers meeting with rural entrepreneurs, symbolizing policy support for rural entrepreneurship.
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Rural coworking space with entrepreneurs collaborating, representing a connected rural entrepreneurship ecosystem.
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Artisan cheesemaker arranging cheese wheels in a rural creamery, symbolizing value-added agriculture and rural entrepreneurship.
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Small-town entrepreneur in a workshop with handcrafted goods, representing rural entrepreneurship and local craftsmanship.
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Rural café with customers enjoying local food, representing the role of micro-enterprises in rural communities.
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Who Is Rural? McKinsey & Company Have an Idea
AÂ team at McKinsey & Company explored this question earlier this year–there are many different “right” answers to who is rural. They pick up on the USDA ERS Rural-Urban Continuum codes and use this lens to look more closely at common characteristics of rural counties across the US. What did they find? In other words, the…
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Business Retention in Small Towns: The Quiet Powerhouse of Rural Job Growth
In most of rural America, job creation isn’t about attracting new employers—it’s about making sure the businesses you already have can thrive. In our previous article, we explored how a diverse rural economy—spanning manufacturing, tourism, public services, and more—provides a strong foundation for resilience. In coming weeks we’ll explore entrepreneurship and the creative economy, and…
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business-retention-008
Wooden desk in a rural office with books, reports, and a laptop displaying charts on business retention and rural economic development, next to a cup of coffee.